Content strategy

Conquer Google with a Skribix content strategy

The lack of visibility in search engine results is a major problem for a business. If your website does not bring you any leads or customers, it is useless. Even a huge amount of web traffic isn't worth much if it doesn't attract the target audience. And without a good editorial strategy, your company blog will not reach its audience. Ultimately, without a strategy for your web content, your business loses money. In this complicated environment, teaming up with Skribix SEO strategists is like regarding Google.

A preliminary analysis of your site by an experienced SEO strategist

The first step of a successful SEO strategy is an audit of your website.Our SEO experts analyse its structure, design and content. They carry out a complete inventory. The objective of the audit is to assess the user experience, strengths and areas for improvement of your website. They are then able to tell you what works and what doesn't, and advise you on what changes to make.

Quick Wins to boost your SEO quickly

You discuss the results of the SEO analysis of your website. You get useful advice on the types of content to create to quickly get more qualified traffic. Our SEO strategists offer you solutions tailored to your target audience. They recommend immediate actions that help your marketing strategy. These emergency measures to be deployed allow you to improve the performance of your site almost immediately.

Content to turn your visitors into leads and then into customers

Our experts design your customised content strategy. Researching traffic-generating keywords is the first step. It allows us to determine the topics to produce at each stage of the search journey.Each piece of content has a specific objective: inform, compare, choose or buy. Through your content, the Internet user discovers your expertise and your ability to meet their needs. He is gradually transformed from a simple visitor into a lead and then into a customer.

A preliminary analysis of your site by an experienced SEO strategist

The first step of a successful SEO strategy is an audit of your website.Our SEO experts analyse its structure, design and content. They carry out a complete inventory. The objective of the audit is to assess the user experience, strengths and areas for improvement of your website. They are then able to tell you what works and what doesn't, and advise you on what changes to make.

Quick Wins to boost your SEO quickly

You discuss the results of the SEO analysis of your website. You get useful advice on the types of content to create to quickly get more qualified traffic. Our SEO strategists offer you solutions tailored to your target audience. They recommend immediate actions that help your marketing strategy. These emergency measures to be deployed allow you to improve the performance of your site almost immediately.

Content to turn your visitors into leads and then into customers

Nos experts conçoivent votre stratégie de contenu sur mesure. La recherche de mots-clés générant du trafic est la première étape. Elle permet de déterminer les sujets à produire à chaque étape du search journey.Each piece of content has a specific objective: inform, compare, choose or buy. Through your content, the Internet user discovers your expertise and your ability to meet their needs. He is gradually transformed from a simple visitor into a lead and then into a customer.

Adopt a content strategy to achieve your marketing goals

Sponsored search on Google and social networks are not enough to attract leads. Focus on a natural SEO strategy based on publishing quality content. Your customers look for information about your company's products and services on the Internet before they buy. Creating quality web content is the best way to generate leads. Publishing blog posts, buying guides and product sheets increases your visibility to your target audience. You achieve your goals with this inbound marketing strategy.

Expert content to inform and reassure your audience

Before buying, your visitors and prospects explore the web in search of information to answer their questions. In what the search engine Google calls the Messy Middle, they oscillate between exploration and evaluation. The articles and other content offered provide them with relevant answers and demonstrate your expertise. With a good content strategy, your company is perceived by Google and your visitors as a reference in its field.

Content to help you buy for your business objectives

To turn your visitors into prospects, leads and then customers, informative pages are not enough. Our content strategy has another objective. This time, the content creation should help your audience buy your product or service. We write product sheets, category pages, comparisons and guides. Our experts produce your content based on your personas.Each page provides them with purchase triggers.

Adopt a content strategy to achieve your marketing goals

Sponsored search on Google and social networks are not enough to attract leads. Focus on a natural SEO strategy based on publishing quality content. Your customers look for information about your company's products and services on the Internet before they buy. Creating quality web content is the best way to generate leads. Publishing blog posts, buying guides and product sheets increases your visibility to your target audience. You achieve your goals with this inbound marketing strategy.

Expert content to inform and reassure your audience

Before buying, your visitors and prospects explore the web in search of information to answer their questions. In what the search engine Google calls the Messy Middle, they oscillate between exploration and evaluation. The articles and other content offered provide them with relevant answers and demonstrate your expertise. With a good content strategy, your company is perceived by Google and your visitors as a reference in its field.

Content to help you buy for your business objectives

To turn your visitors into prospects, leads and then customers, informative pages are not enough. Our content strategy has another objective. This time, the content creation should help your audience buy your product or service. We write product sheets, category pages, comparisons and guides. Our experts produce your content based on your personas.Each page provides them with purchase triggers.

30 minutes of free consulting with our SEO analyst

  • A senior SEO strategist
  • Quick wins to boost your visibility
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The questions our customers ask...

If you can't find the answer you are looking for, contact us via the chat !

Why do content marketing ?

The search for information represents the 90% of the customer journey leading up to the purchase decision. Opting for a content strategy meets the expectations of your target audience. Creating quality content builds trust with your prospects. Engaging a Skribix SEO strategist helps you determine :

  • your goals in content marketing ;
  • the personas of your typical readers ;
  • the formats and types of content suitable for your audience (blog posts, white papers, etc.) ;
  • the topics according to the types of personas of your targets;
  • the frequency of publication of your web content ;
  • How to promote your content on search engines and social networks.

You accompany your customer at every step of their buying journey until they convert. Our Skribix content marketing strategy also allows you to take care of your brand image.

What is inbound marketing ?

Inbound marketing is a content strategy that aims to attract qualified traffic. This natural referencing technique generates regular leads. Based on buyer personas, inbound marketing offers better results in terms of conversion than outbound marketing.


For good reason, in inbound marketing, not only do you no longer have to canvass your prospects, but it's your customers who come to you. How ? By creating quality content, at the right time and in the right place.

Which marketing strategy should I choose ? SEO or SEA ?

For a long time, paid search engine optimization has been contrasted with natural search engine optimization. Yet these two marketing strategies are perfectly complementary.

Investing in a Google Ads campaign offers many benefits: getting quick exposure for a new business, a new product, a campaign launch, etc. Only, once you stop paying, your ad disappears from search engines.

Conversely, SEO is a perennial marketing strategy, which is much more profitable:

  • 80% of Internet users ignore paid links.
  • 70% of traffic comes from organic links.

In summary: use SEA for immediate results and use Skribix to generate qualified traffic over the long term through high value content.

How to set up a successful content strategy ?

Creating an effective content strategy is a real challenge for many companies. There are several steps to follow: defining marketing objectives, identifying the target audience, creating personas, finding keywords, etc. Then, it remains to establish a relevant editorial calendar and to find the most promising distribution channels. It's a long way to generate a consistent ROI.


To obtain satisfactory results, there is only one solution: delegate ! Together, we will explore the best content strategy. The one that will propel your site to the top of the Google results.

Which marketing channels should I use to distribute my web content ?

Knowing how to identify the most relevant marketing channel is essential for a successful content strategy. To do this, you must first get to know your target audience. This is the sine qua non for identifying the social media they frequent. Social networks, website, blog, email, etc., Skribix helps you understand your audience to make the right choices.


Take advantage of an audit of your content strategy with our expert analysts. The Skribix team is at your side to deliver the best content on all your digital channels !

The search for information represents the 90% of the customer journey leading up to the purchase decision. Opting for a content strategy meets the expectations of your target audience. Creating quality content builds trust with your prospects. Engaging a Skribix SEO strategist helps you determine :

  • your goals in content marketing ;
  • the personas of your typical readers ;
  • the formats and types of content suitable for your audience (blog posts, white papers, etc.) ;
  • the topics according to the types of personas of your targets;
  • the frequency of publication of your web content ;
  • How to promote your content on search engines and social networks.

You accompany your customer at every step of their buying journey until they convert. Our Skribix content marketing strategy also allows you to take care of your brand image.

Inbound marketing is a content strategy that aims to attract qualified traffic. This natural referencing technique generates regular leads. Based on buyer personas, inbound marketing offers better results in terms of conversion than outbound marketing.


For good reason, in inbound marketing, not only do you no longer have to canvass your prospects, but it's your customers who come to you. How ? By creating quality content, at the right time and in the right place.

For a long time, paid search engine optimization has been contrasted with natural search engine optimization. Yet these two marketing strategies are perfectly complementary.

Investing in a Google Ads campaign offers many benefits: getting quick exposure for a new business, a new product, a campaign launch, etc. Only, once you stop paying, your ad disappears from search engines.

Conversely, SEO is a perennial marketing strategy, which is much more profitable:

  • 80% of Internet users ignore paid links.
  • 70% of traffic comes from organic links.

In summary: use SEA for immediate results and use Skribix to generate qualified traffic over the long term through high value content.

Creating an effective content strategy is a real challenge for many companies. There are several steps to follow: defining marketing objectives, identifying the target audience, creating personas, finding keywords, etc. Then, it remains to establish a relevant editorial calendar and to find the most promising distribution channels. It's a long way to generate a consistent ROI.


To obtain satisfactory results, there is only one solution: delegate ! Together, we will explore the best content strategy. The one that will propel your site to the top of the Google results.

Knowing how to identify the most relevant marketing channel is essential for a successful content strategy. To do this, you must first get to know your target audience. This is the sine qua non for identifying the social media they frequent. Social networks, website, blog, email, etc., Skribix helps you understand your audience to make the right choices.


Take advantage of an audit of your content strategy with our expert analysts. The Skribix team is at your side to deliver the best content on all your digital channels !